AI-Native Performance Marketing

#. Before you read on
This is a solo, hands-on role. There is no marketing team to manage and no agency to brief. You will plan, launch, track, and scale everything yourself, using AI tools to move faster. If you are looking to lead a team rather than do the work, this role is not the right fit. If you want full ownership of paid growth and a direct line to the CEO, keep reading.

#. About Doin
Doin Tech Ltd is a global SaaS company in the fintech space, headquartered in Dhaka, Bangladesh, serving customers worldwide. We’re a lean, AI-driven team where feedback is direct, results matter more than effort, and growth is earned.

#. About the role
We are hiring an AI-Native Performance Marketing to own paid marketing and growth. You will independently manage strategy, campaigns, budgets, tracking, and AI-powered creative production across all paid marketing channels.
Your goal is simple: scale worldwide paid marketing while keeping ROAS sustainable, find the markets where we can grow profitably, and drive revenue through AI-powered execution.
You will report directly to the CEO, and you can use the title AI-Native Performance Marketing Manager or AI-Native Performance Marketing Lead.

#. What you'll own
- Paid marketing strategy and hands-on execution across all advertising channels.
- Sustainable ROAS while scaling profitable customer acquisition and revenue.
- Finding, testing and scaling high-potential international markets.
- Researching, designing and producing AI-powered static and video ads.
- Building, maintaining and troubleshooting tracking, attribution and automation systems.
- Ongoing improvement in CAC, conversion rates, campaign efficiency and profitability.
- A repeatable paid growth framework with clear testing, scaling and budget allocation rules.
- Marketing Automation & Independent Execution

#. What success looks like
- Healthy blended and platform-level ROAS.
- Paid-attributed revenue growing ahead of ad spend.
- Lower Customer Acquisition Cost (CAC) and faster CAC payback and LTV Optimization.
- More new customers and higher conversion rates.
- Strong contribution margin on paid acquisition.
- Profitable expansion into new markets.
- Creative tests that lead to campaigns we can scale.
- Strategic Growth Planning & International Market Expansion

#. Who we’re looking for

- Advanced hands-on experience with Meta Ads, Google Ads, TikTok Ads, and other major paid marketing channels.
- International market research, audience targeting, budget allocation and profitable campaign scaling.
- Strong MarTech skills: GA4, Google Tag Manager, Meta Conversions API, Google Enhanced Conversions, server-side tracking and conversion attribution.
- The ability to produce ad images, videos, scripts, hooks and copy on your own using generative AI tools.
- Marketing automation experience: CRM integrations, webhooks, APIs, n8n/Make or similar platforms.
- Solid analytics: ROAS, CAC, LTV, conversion rates, cohort analysis and marketing profitability.
- Conversion optimization: landing page testing, funnel optimization and structured A/B testing.
- Working knowledge of HTML/CSS, tracking scripts and debugging tools.

# Bonus points if you have
- SQL, Python and advanced reporting/BI tools.
- Multilingual advertising and localization experience.

Meta Ads, Google Ads, AI Workflow